Customer resistance and willingness in adopting green products

Last updated 3rd Jun 2019 1 follower
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A pinboard by Endre Szvetnik

I write for Sparrho and work with Curators to translate and disseminate research to the public.


Read a collection of research papers about consumer attitudes towards adopting green products.

Green innovations, products and consumer attitudes concering their adoption have been a under-researched area. This is despite the fact that the takeup of more green products would help individual ...