Customer Relationship Management (CRM) : Whats the matter?

Last updated 22nd May 2019
Follow pinboard

CURATOR

A pinboard by Dr.Gazmend Nure

I am passionate about my work, highly organized, results-oriented, an excellent communicator

PINBOARD SUMMARY

Customer Relationship Management (CRM) in the Banking Industry: A Qualitative Cross-Case

Customer Relationship Management (CRM) came into the power when banking institutions started to become more and more competitive. The focus on CRM increased banks’ abilities to understand their c...