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Thumbs Up, Sales Up? The Contingent Effect of Facebook Likes on Sales Performance in Social Commerce

Research paper by Kyunghee Lee, Byungtae Lee, Wonseok Oh

Indexed on: 06 May '16Published on: 13 Apr '16Published in: Journal of Management Information Systems



Abstract

Authors: Kyunghee Lee ; Byungtae Lee ; Wonseok Oh Article URL: http://www.tandfonline.com/doi/full/10.1080/07421222.2015.1138372?ai=1gwnd&mi=6b657i&af=R Citation: Journal of Management Information Systems Publication Date: 2016-04-13T09:38:50Z Journal: Journal of Management Information Systems