The relationship between television advertising, children's viewing and their requests to Father Christmas.

Imported: 06 May '16 | Published: 20 Dec '07

Karen J KJ Pine, Penny P Wilson, Avril S AS Nash

Journal of developmental and behavioral pediatrics : JDBP

Abstract: Children's letters to Father Christmas provide an opportunity to use naturalistic methods to investigate the influence of television advertising.This study investigates the number of toy requests in the letters of children aged between 6 and 8 (n = 98) in relation to their television viewing and the frequency of product advertisements prior to Christmas. Seventy-six hours of children's television were sampled, containing over 2,500 advertisements for toys.Children's viewing frequency,... Read More

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