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The Paradoxes of Word of Mouth in Electronic Commerce

Research paper by Zhijie Lin, Cheng-;Suang Heng

Indexed on: 06 May '16Published on: 13 Apr '16Published in: Journal of Management Information Systems



Abstract

Authors: Zhijie Lin ; Cheng-Suang Heng Article URL: http://www.tandfonline.com/doi/full/10.1080/07421222.2015.1138572?ai=1gwnd&mi=6b657i&af=R Citation: Journal of Management Information Systems Publication Date: 2016-04-13T09:38:56Z Journal: Journal of Management Information Systems