Social media and flu: Media Twitter accounts as agenda setters

Research paper by Gi Woong Yun, Morin David, Park Sanghee, Claire Youngnyo Joa, Labbe Brett, Jongsoo Lim, Sooyoung Lee, Daewon Hyun

Indexed on: 23 Apr '16Published on: 22 Apr '16Published in: International Journal of Medical Informatics


This paper has two objectives. First, it categorizes the Twitter handles tweeted flu related information based on the amount of replies and mentions within the Twitter network. The collected Twitter accounts are categorized as media, health related individuals, organizations, government, individuals with no background with media or medical field, in order to test the relationship between centrality measures of the accounts and their categories. The second objective is to examine the relationship between the importance of the Twitter accounts in the network, centrality measures, and specific characteristics of each account, including the number of tweets and followers as well as the number of accounts followed and liked.