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Proactive Communication of CSR in India: A Distant Dream or Reality?

Research paper by Ghosh S.

Indexed on: 14 May '16Published on: 31 Dec '15Published in: PARADIGM



Abstract

While much has been written about the communication of corporate social responsibility (CSR), relatively less is known about the pattern of communication of CSR information. Motivated by this gap in the literature, we investigate the pattern of communication of CSR information among the private sector companies in India, as reflected in the corporate websites taking absolute profit as the parameter and show that the corporate sector in India is yet to fully recognize the value of open communication about CSR practices to meet the needs of an increasingly transparent marketplace and to help build corporate reputation.