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Hold firm or adapt' An empirical examination of the institutional appeal implications of maintaining the Liberal Arts College identity

Research paper by Jake D. Hoskins, Benton A. Brown

Indexed on: 23 Nov '17Published on: 04 Oct '17Published in: Journal of Marketing for Higher Education



Abstract

Authors: Jake D. Hoskins, Benton A. Brown Article URL: http://www.tandfonline.com/doi/full/10.1080/08841241.2017.1386258?af=R Citation: Journal of Marketing for Higher Education Publication Date: 2017-10-04T05:44:08Z Journal: Journal of Marketing for Higher Education