Fast food perceptions: a pilot study of college students in Spain and the United States.

Research paper by Rachel R Bryant, Lauren L Dundes

Indexed on: 29 Apr '08Published on: 29 Apr '08Published in: Appetite


Comparing survey data of college students from Spain and the United States provides insight into how perceptions about fast food are culture and gender-specific. More American college males (61%) considered value (amount of food for the money) to be a priority than did other respondents (35%) and relatively few American college males (29%) cited nutritional status as important (versus 60% of other college respondents). Convenience of fast food is more important to Americans (69%) than Spaniards (48%) while more Spanish college students (49%) than Americans (18%) objected to the proliferation of fast food establishments in their own countries.