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Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data

Research paper by Emmanuel Mogaji, Temitope Farinloye, Stella Aririguzoh

Indexed on: 02 Oct '16Published on: 29 Aug '16Published in: Cogent Business & Management



Abstract

Authors: Emmanuel Mogaji ; Temitope Farinloye ; Stella Aririguzoh Article URL: http://www.tandfonline.com/doi/full/10.1080/23311975.2016.1223389?af=R Citation: Cogent Business & Management Publication Date: 2016-08-29T02:24:26Z Journal: Cogent Business & Management