Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment

Research paper by Maja Šerić, Josip Mikulić, Irene Gil-;Saura

Indexed on: 02 Aug '16Published on: 21 Jul '16Published in: Current Issues in Tourism


Authors: Maja Šerić ; Josip Mikulić ; Irene Gil-Saura Article URL: http://www.tandfonline.com/doi/full/10.1080/13683500.2016.1209163?ai=z4&mi=3fqos0&af=R Citation: Current Issues in Tourism Publication Date: 2016-07-21T07:30:54Z Journal: Current Issues in Tourism