Felicitas M. Brech, Uwe Messer, Brian A. Vander Schee, Philipp A. Rauschnabel, Bjoern S. Ivens

Published:

Authors: Felicitas M. Brech ; Uwe Messer ; Brian A. Vander Schee ; Philipp A. Rauschnabel ; Bjoern S. Ivens Article URL: http://www.tandfonline.com/doi/full/10.1080/08841241.2016.1219803?af=R Citation: Journal of Marketing for Higher Education Publication Date: 2016-09-08T09:50:14Z Journal: Journal of Marketing for Higher Education