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Engaging fans and the community in social media: interaction with institutions of higher education on Facebook

Research paper by Felicitas M. Brech, Uwe Messer, Brian A. Vander Schee, Philipp A. Rauschnabel, Bjoern S. Ivens

Indexed on: 16 Sep '16Published on: 08 Sep '16Published in: Journal of Marketing for Higher Education



Abstract

Authors: Felicitas M. Brech ; Uwe Messer ; Brian A. Vander Schee ; Philipp A. Rauschnabel ; Bjoern S. Ivens Article URL: http://www.tandfonline.com/doi/full/10.1080/08841241.2016.1219803?af=R Citation: Journal of Marketing for Higher Education Publication Date: 2016-09-08T09:50:14Z Journal: Journal of Marketing for Higher Education