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Could Deal Promotion Improve Merchants’ Online Reputations? The Moderating Role of Prior Reviews

Research paper by Xitong Li

Indexed on: 24 Jun '16Published on: 17 Jun '16Published in: Journal of Management Information Systems



Abstract

Authors: Xitong Li Article URL: http://www.tandfonline.com/doi/full/10.1080/07421222.2016.1172450?ai=1gwnd&mi=6b657i&af=R Citation: Journal of Management Information Systems Publication Date: 2016-06-17T06:32:12Z Journal: Journal of Management Information Systems