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A recommendation mechanism for web publishing based on sentiment analysis of microblog

Research paper by Pingfang Tian, Zhonghua Zhu, Li Xiong, Fangfang Xu

Indexed on: 13 May '15Published on: 13 May '15Published in: Wuhan University Journal of Natural Sciences



Abstract

Microblog is a social platform with huge user community and mass data. We propose a semantic recommendation mechanism based on sentiment analysis for microblog. Firstly, the keywords and sensibility words in this mechanism are extracted by natural language processing including segmentation, lexical analysis and strategy selection. Then, we query the background knowledge base based on linked open data (LOD) with the basic information of users. The experiment result shows that the accuracy of recommendation is within the range of 70% -89% with sentiment analysis and semantic query. Compared with traditional recommendation method, this method can satisfy users’ requirement greatly.